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Leisure, Tourism & Hospitality

High hopes for region's tourist trade this summer

The region's tourist industry could stand to benefit from an influx of UK visitors this summer. The East Anglia Coastal Campaign organised by East of England Tourism has seen brochure requests increase by 18% on last year.   2008 saw a total 65,474 requests handled whilst the figure so far for 2009 has seen around 75,122 requests for brochures from prospective visitors to the region. Suffolk and the Sunrise Coast has increased its allocation of brochures to meet the extra demand that the campaign generated.

The total direct spend by visitors to the region was £5.17bn in 2008. And the latest figures for domestic tourism published by VisitBritain show that during the first three months of 2009 the average expenditure per trip to the East of England rose by 0.84%.

This is despite an average drop in expenditure of 13.63% at England level and an even bigger (14.48%) drop for the whole of the UK.   Research from East of England Tourism showed 59% of businesses have experienced similar or increased visitor numbers for the first six month of 2009 against the same period in 2008.Two thirds of firms  in the East of England are expecting the same or increased visitor numbers for 2009 against 2008. 

With major events such as the recent Latitude Festival and the forthcoming Lowestoft Airshow and Cambridge Shakespeare Festival all helping to boost the region’s tourism industry,


Keith Brown, chief executive for East of England Tourism said: “We are very pleased to see these positive results.  The staycation traveller is looking for new and quality experiences and our region is ideally placed to capitalise on the changing leisure market.”   

Last Updated ( Friday, 07 August 2009 09:48 )


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